What is Design Thinking?

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems & create innovative solutions to prototype and test. It is most useful to tackle ill-defined or unknown problems and involves five phases:

Empathize, Define, Ideate, Prototype and Test.

-INTERACTIVE DESIGN FOUNDATION

Where Does Innovation Come From?

Innovation is, at its core, a way of thinking. I share practical strategies to help you recognize and act on opportunity, stay agile, and remain relevant in an increasingly complex and volatile market.

Drawing on IDEO’s framework, I help teams find the sweet spot between what’s desirable (human needs), viable (business opportunity), and feasible (technologically achievable)—while also looking ahead to what might be possible.

I offer lectures on the Innovation Mindset and Design Thinking, along with divergent thinking exercises that enable the creative leaps required to generate bold new ideas.

I also consult on communications strategy through a design lens, creating clear, compelling artifacts—decks, digital concept art, storyboards, and graphic narratives—that translate complex products and ideas for both public and private audiences.

Through workshops and one-on-one mentoring, I guide teams from conception to implementation, breaking through creative blocks and strengthening brand and product innovation through human-centered, narrative-driven visual design.