Advertising
New York City, 2006: I joined a Test & Broadcast advertising agency called The Napoleon Group. Napoleon prided itself on doing everything in-house. We had an Art Department, 3D department, Audio Department, Photography Studio, and Edit Suite. In my 8 years with them, I worked in and with every sector, as well as a vast array of client companies, learning to distill emotions, goals, and stories, into effective visuals.
Sweetbay supermarket — original concept design to on-air & telly-award-winning, live-action and animated commercial
My digital illustration of a garden (bottom left) in 2006 for Sweetbay Supermarket sparked an illustrative approach which would include their Harvest and Meat & Seafood departments as well.
I collaborated directly with the client to storyboard the integration of animation and live action; the resulting spot aired on TV and won a Telly Award
ADDITIONAL STYLE FRAMES
sprint — typography and character design to on-air commercial
I was approached to create humorous characters entirely out of type for this Spanish-language, on-air Sprint television commercial. I had a blast translating the client’s goals to make Sprint into an epic hero and the competition gawk in awe.
ADDITIONAL CHARACTER DESIGNS
dawn — original baby duck campaign
If you buy a bottle of Dawn Dish Soap these days, you’ll likely find the image of a baby duck on it. That’s because it perfectly encompasses their “strong but gentle” identity and commitment to care. I composed many of these styleframes which ended up in the final storyboard, the result of which most of us use to this day.
ADDITIONAL STORYBOARDS
